It lacks a human voice. It feels like anyone in any marketing department could have written it. You and I want to connect with our audience. We prefer a cozy conversation to a corporate pitch. I used to think I was too boring to be a storyteller. And when you nurture a sense of play, anyone can add personality to their writing voice. Want to turn humdrum business writing into sparkling content? To add a splash of personality, try to come up with a slightly more unusual or more precise word; experiment with emotional or sensory words.
This exercise works best for a single sentence, so write a tweet, choose an email subject line, or consider a blog title.
Now, try rephrasing it in as many ways you can—using different words. Consulting a thesaurus is allowed. On About pages , for instance, you often read boring sentences like So-and-so loves travelling, photography, and spending time with her two kids. When readers can picture your words, your writing instantly becomes more fascinating.
To allow your readers to visualize your words, simply select a few details. Choose a statement for your About page or social media profile. Then play with different details to add a splash of personality. For instance, instead of suggesting I love cooking, I could write:. Metaphors are simply connections between two unrelated topics—and with a little practice anyone can create them.
No creative genes required. Start with picking an important point you want to make in a blog post. With writing, you want to nurture a similar sense of experimentation. Play with tiny details. How does it change your voice? Adding sparkle to your content is like cooking peanut sauce. First, you cook the sauce, then you taste whether you need to add a little more lemon juice, sweet soy sauce, or ground coriander.
Keep tasting and adding ingredients until you have the perfect taste. Writing works the same. Write a first draft quickly, and then add different ingredients to make your content tantalizingly tasty. How about a few extra power words here?
Or a metaphor there? How does that sound? If in doubt, ask a friend for a second opinion. As kids, we knew how to tell stories and draw pictures. Without worrying about results. Without worrying about what other people would think. We got into a creative flow without that distracting inner critic. As adults, we need to get back into that innocent creative flow.
Ask him to go out for a half-hour walk. Then embrace your inner child and have half an hour of fun. Choose the exercise that appeals to you most. Grab a drink, a sheet of paper and pen, and give yourself some time to play.
How to be creative in writing without sacrificing productivity 14 metaphor examples: How to paint vibrant pictures with words How word choice shapes your voice Want to write better? Now check your email to confirm your subscription. This has been one of the most practical posts you have ever written. The compelling way in which you introduce each excercise is very helpful. Without the play, they are too analytical, and their performance is rigid.
Have you read the book Play by Stuart Brown? Thank you so much for this wonderful post and for suggesting these exercises, Henneke! But these should definitely help coming up with something better, hopefully more appealing to the reader. We all experience it from time to time. I find reading fiction can also help us get out of a rut. Your article is just what I needed. Yes, I like your advice, Henneke, first to have fun with writing, with a pen and paper.
Our creative ideas flow. We can make a first draft and then fine tune it. Yes, I find a computer can sometimes stifle creativity. Perhaps because I associate it too much with trying to be productive? This brings in a sense of play and freedom. It helps free up my writing. Even the successful poets make their livings through speaking engagements or stints as directors of creative writing programs.
Their poetry is not a career. The same is true of my creative writing. My professional writing affects it. When I allow the two to interact with each other, interesting things start to happen. It might be strange to focus on specific elements of language or grammar in a business setting. People may balk at having to review some of the writing rules or marvel at the passion aroused in some writers by the use or lack thereof of semicolons or the "ubiquitousness" of words like "ubiquitous" and "very.
It perhaps even is a rightful one. At least, it has nothing to do with following the rules to the letter. That is not the goal. The goal is to convince a reader to do something using the following dialogue examples:. Creative writing is the total opposite of business prose. Creative writers often reveal bits and pieces of information to build suspense and intrigue.
Their goal is not to sell anything but rather to take a person on a journey far away from everything else. Instead of being one-dimensional, it offers a two-way relationship between the writer and their audience.
Creative writing is also considered inclusive. It will envelop the reader instead of keeping them at arms-length to state facts. Using words both familiar and foreign, the writer is able to be more descriptive give the reader a richer experience. Clearly, business writing and creative writing are not the same thing.
Business writing is fact based, predictable and usually includes an ask or action at the end.
Learn how the skill of creative writing can help you become more successful in a business or leadership role.
Creative Writing Company. likes · 1 talking about this. Creative writing and translations.
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